In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks khổng lồ the strength and vitality needed for forging a more positive future. PANTONE 18-1750 Viva Magenta, a vibrant và nuanced shade of crimson red, is a study in balances: drawing on both warm and cool tones, the color’s origins are grounded in nature with an electrifying hue that can be found in both the physical và virtual spheres, speaking to the diversity of our contemporary world.

Now in its 23rd year of selecting the an annual color, The Pantone Institute considered the onslaught of challenges that people have faced in recent years, like the COVID-19 pandemic, and how they have shaped perspective, values, & attitudes in finding a màu sắc for 2023.

Bạn đang xem: Pantone names viva magenta its 2023 color of the year for its 'liveliness and energy'

“We chose this màu sắc because we felt that it was an unconventional shade for an unconventional nhanluchungvuong.edu.vn, something that could present us with a new vision,” Leatrice Eiseman, executive director of the institute, tells nhanluchungvuong.edu.vn. Viva Magenta, Esieman notes, communicates power—but in an assertive, not aggressive way. “It’s a color that really vibrates with vim and vigor, that demonstrates a new signal of strength, which is something we all need for a more optimistic future.”

Eiseman, who described Viva Magenta as an “animated red, pulsating with movement,” points to nature as one of the main inspirations for the màu sắc selection this year, namely the cochineal dyes derived from insects, that have been used since as early as the second century BC to imbue rich red hues on fabrics and paper. With the increasing influence of technology in our contemporary world, which was strongly reflected in the touchscreen-inspired shade of last year’s color of the year, the dynamic periwinkle blue, Very Peri, having a reminder of the primordial world with a shade lượt thích Viva Magenta is a chance to revisit, honor, and reconnect with history, while imagining a brighter future.

Read more: Why Pantone Created a Whole New màu sắc for the 2022 màu sắc of the Year

“We’re hoping that the symbolism in this màu sắc will create a dynamic world that encourages experimentation,” Eiseman says. “One that leverages the virtual within the physical realm and emboldens our spirit to explore groundbreaking possibilities.”

While the màu sắc has deep connections to both the past & the present, the institute wants khổng lồ be clear that it’s also a màu sắc that’s undeniably fitting for the present, a shade that encourages all people to lớn live life boldly in the moment.

“The name of the màu sắc itself tells you this is a màu sắc to celebrate with, an exuberant màu sắc that promotes optimism và joy,” Eiseman said. “It’s what we gọi a boundless shade, a real standout statement. There’s no way you’re going lớn walk into a room if you’re wearing this màu sắc and not have attention go to lớn you. It’s audacious. It’s witty & inclusive—it welcomes anyone & everyone with the same rebellious spirit.”

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