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Pantone revealed its highly anticipated màu sắc of the year for 2023: a bold shade of pink christened Viva Magenta.
The color is all about optimistic celebration, experimentation, and unrestrained self-expression, according lớn the Pantone màu sắc consultancy.
“As virtual worlds become a more prominent part of our daily lives, we look to lớn draw inspiration from nature & what is real,” Leatrice Eiseman, the Pantone màu sắc Institute’s executive director, said in a statement. “PANTONE 18-1750 Viva Magenta descends from the red family, và is inspired by the red of cochineal, one of the most precious dyes belonging to lớn the natural dye family as well as one of the strongest and brightest the world has known.”
“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us lớn original matter,” she added. “Invoking the forces of nature, it galvanizes our spirit, helping us lớn build our inner strength.”
“Magentaverse: Pantone color of the Year 2023” at Artechouse Miami. Photo courtesy of Artechouse Miami.
The unveiling, which took place at Artechouse in Miami Beach on Thursday, also offered the first look at the exhibition “Magentaverse.” It’s the fourth year that the venue for technology-driven experiential art has crafted an immersive experience celebrating the Pantone color of the year.
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The exhibition is designed to lớn be “an experience that highlights the color’s remarkable sense of liveliness và energy,” Tati Pastukhova, Artechouse’s co-founder & executive director, said in a statement. “To make full use of all its possibilities, we had lớn consider sight, sound, & touch.”
Photo courtesy of Pantone.
The kết thúc result incorporates magenta-hued views captured by NASA’s James Webb Space telescope and other outer-space images from the space agency’s archives into an animated LED tunnel. Using a sonification technique employed by NASA, the installation transforms the pictures into sound.
Other high-tech touches include a LIDAR sensor that visitors exploring the space will activate, triggering the visualization of data in real time. & to create the initial round of images lớn represent the color, Pantone employed the A.I. Generative tool Midjourney.
“Magentaverse: Pantone color of the Year 2023” will be on view at Artechouse, 736 Collins Avenue, Miami Beach, Florida, from December 3, 2022 to spring 2023.
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