The branding for the 2023 Women"s World Cup in nước australia and New Zealand has been revealed, with tournament organisers incorporating Maori và Indigenous Australian designs into its look under a banner of going "Beyond Greatness."
Described as a "truly out of the box approach," by FIFA"s chief women"s football officer Sarai Bareman & unveiled, suitably enough, at 20:23 New Zealand time on Thursday, FIFA"s branding will position their showpiece event at the vanguard of women"s football"s rapid growth, which the organisation hopes will result in 60 million women và girls playing the sport by 2026.
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The 2023 tournament will be the first iteration of the Women"s World Cup in which 32 nations will compete at the event, the tournament"s logo features 32 coloured squares around a football as part of its overall design.
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"Women"s football continues lớn grow," FIFA secretary general Fatma Samoura said. "The new slogan perfectly captures where FIFA wants to take the female trò chơi in the hearts & minds of football fans worldwide -- Beyond Greatness."
Also prominent in FIFA"s branding for 2023 is the use of Maori và Indigenous Australian motifs & designs, a collaboration between the organisation & Maori artist Fiona Collis and Indigenous Australian artist Chern"ee Sutton.
Beyond the branding, the traditional names of the host cities and regions have been incorporated into the language surrounding the tournament.
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"Being New Zealand born myself & coming from the region I think something"s that"s really amazing about both New Zealand and australia is that we have these incredibly chất lượng Indigenous cultures here," Bareman, who represented Samoa at international cấp độ as a player, said.
The 2023 Women"s World Cup will be jointly hosted by australia and New Zealand và is scheduled khổng lồ take place from trăng tròn July to đôi mươi August 2023.FIFAAfter a near 600 day absence due lớn COVID-related border closures, international football returned to australia and New Zealand across the past week as the Matildas hosted Brazil in a two-game friendly series in Sydney -- giving the country its first insight into what a trang chủ World Cup may look like since it won the right khổng lồ host the tournament last year.
Both games, however, were played in front of reduced crowds due lớn ongoing restrictions in the wake of New South Wales" outbreak of the Delta variant of COVID, & players and staff from both sides were forced to observe strict health protocols and isolation requirements khổng lồ avoid needing to undergo a mandatory, 14-day quarantine period.
"COVID has meant that we"ve had to be flexible in our approach," said Bareman. "We haven"t been able to lớn go into the two host countries as often as we would have normally liked under non-COVID circumstances. So that"s meant we"ve had to lớn adapt.
"I believe the measures that are being put in place by the governments in both countries will mean that we are going lớn have an open situation 2023 come the FIFA Women"s World Cup and both countries will be able lớn welcome fans, players, teams and everyone that wants khổng lồ enjoy the Women"s World Cup."
