Omnichannel retail is no longer a nice-to-have. As more & more consumers have moved lớn online shopping in the wake of the COVID-19 pandemic, it has transformed into a must-have for successfulecommerce businesses.
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According khổng lồ research by Statista, almost one in two ecommerce decision-makers in Europe và North America believed omnichannel strategies khổng lồ be very important in 2021.
Furthermore,forecasters expect multichannel—often used interchangeably with omnichannel — sales to make up close khổng lồ 46% of all ecommerce sales by 2023, up from 40.4% in 2019.
Omnichannel commerce is a strategy that provides a seamless shopping experience from the first touchpoint to the last, regardless of the channel your customer is using. It’s an approach that has already begun to lớn show dividends for organizations.
Retailers selling through a single branded ecommerce site such as BigCommerce saw a 58% revenue growthafter adding a marketplace.
Today, consumers are discovering brands in brand new ways & seeking contemporary conveniences to guide their shopping decisions.
This article will cover the integration of online và offline channels — và all your operations — to deliver a cohesive và comprehensive experience across touchpoints.
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What is Omnichannel Retail?
Omnichannel retailing refers khổng lồ transacting across multiple channels, which may include marketplaces,social channels, in brick-and-mortars and more. Omnichannel has become a popular buzzword, but it’s not just another way of saying that you sell on multiple channels.
Let’s look at the sometimes-subtle differences among omnichannel, multichannel và single-channel commerce:
Omnichannelretailing.
A genuine omnichannel approach must deliver a consistent brand experience everywhere you sell to meet your customers where they are và build relationships that transcend channels. It should include an emphasis on optimizing your business mã sản phẩm through channel diversification and comprehensive integration of your data and systems.
Within the retail space, there are growing expectations from customers that can only be solved through omnichannel retailing.According lớn a study by UC today, nearly 90% of consumers want an omnichannel experience. Even more indicative of this shift is that 15 years ago, the average consumer used two touch points when purchasing an item. That number today?
Almost six touchpoints.
The benefits of an omnichannel approach are not only immediate, in that you are able to xuất hiện yourbusiness to lớn multiple channels, but have become something customers desire —and even demand.
Multichannel retailing.
Like omnichannel, multichannel commerce refers khổng lồ selling across multiple channels. However, multichannel experiences are often disparate, thanks to marketing efforts happening in silos, lacking a defined cross-channel message. Multichannel philosophiesfocus on optimizing by touchpoint rather than by journey.
In an article from McKinsey, analysts write, “While companies can be tempted to lớn focus on optimizing individual touchpoints, believing that the whole will automatically be greater than the sum of its parts, such targeted intervention can magnify variations in service and inconsistencies inother interactions.”
Single channel retailing.
Unlike omnichannel and multichannel sellers, other retailers choose to sell via a single channel only. Some sellers limit their activities lớn their own ecommerce storefront, while others rely on the Amazon marketplace, for example.
Different Avenues of Omnichannel
There are many different channels available for omnichannel organizations to lớn participate in, from digital marketplaces lớn social media platforms.
Marketplaces.
An avenue in which omnichannel can excel is within different online marketplaces.
By taking advantage of existing markets và successful companies, businesses can get a leg up on the competition while saving time andexpenses.
AmazonPerhaps the most famous example of a successful omnichannel-enabling marketplace is Amazon. Starting as a simple, online bookstore, Amazon has grown into the largest online marketplace in the world.
By using Amazon as another channel, businesses can gain access to:
Approximately 2.45 billion monthly visitors, nearly three times as many as the next company. Amazon’s fast, reliable fulfillment center, regardless of where yousell. More than 200 million Amazon Prime members. One of the largest data gathering centers in the world. WalmartWalmart needs no introduction. As one of the largest retailers in the world, incorporating it into your omnichannel strategy can help businesses broaden their reach.
Massive scale: Walmart.com has 120 million unique monthly visitors. Fast delivery & returns: In-storepickup, không tính phí next-day và 2-day delivery options, easy return policy. Seller tools: Huge investment in advertising, reporting & analytics.Sellers on Walmart.com get 13-times more visitors per month compared to lớn Amazon, making Walmart far less saturated by sellers versus other marketplaces. Walmart Marketplace sellers receive roughly 27,000 monthly visitors compared to lớn 2,100 on Amazon.
Mercado LibreEcommerce sales are predicted lớn surpassthe $100 billion mark in Latin America by the end of 2022.. With its rapid growth, this region should be a key consideration for your global ecommerce strategy.
Known as the “Amazon of Latin America,” Mercado Libre can help businesses unlock the omnichannel opportunity across borders.
Latin America’s No. 1 ecommerce marketplace. Operating in 18 countries and reaching 65 million shoppers. WishOne of the most downloaded global shoppingapps with over 120 active countries, Wish provides a free and smooth integration with account management tư vấn for BigCommerce merchants.
This includes a dedicated account manager for onboarding, listing, merchandising và impression growth support.
Social commerce.
Social truyền thông platforms such as Facebook, Instagram và TikTok provide another avenue for omnichannel organizations. Companies can expand their reach into previously untapped markets through digitaladvertisements on social truyền thông platforms và mobile apps.
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