FIFA today revealed a unique brand identity for the FIFA Women"s World Cup Australia và New Zealand 2023.

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FIFA Women"s World Cup Australia và New Zealand 2023 Logo

The new FIFA Women"s World Cup 2023 has a chất lượng design that ditches the trophy-focused scheme of other logos. It includes distinctive cultural elements, bold new slogan, and rich sonic identity.

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The brand identity và emblem incorporate the vibrant local landscapes & rich colors of the two hosts, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries. A radial motif featuring 32 colorful squares – celebrating the new expansion lớn 32 participating nations, & an element commonly seen across the indigenous cultures of australia and New Zealand – is a prominent part of the design.Beyond Greatness is the new tournament slogan. It aims to unite and inspire people around the world through the nguồn of the FIFA Women"s World Cup™ & women"s football.Speaking about the new identity for the FIFA Women"s World Cup 2023, Fatma Samoura, FIFA Secretary General, said:“Women"s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants khổng lồ take the female game in the hearts and minds of football fans worldwide- Beyond Greatness. The new brand identity beautifully reflects the expansion of the tournament from 24 lớn 32 teams và evokes the colors và diversity of the national team strips taking part in the ultimate women"s football competition. We can"t wait for it to lớn begin!”The FIFA Women"s World Cup 2023 will take place from 20 July to đôi mươi August 2023. It will feature 32 teams for the first time và is the first khổng lồ feature hosts from two confederations.
Do you lượt thích the new official FIFA Women"s World Cup Australia & New Zealand 2023™ logo và overall branding? phản hồi below.