The oracles atBenjamin Moore have revealed the color that will be all the rage next year: the irrepressible Raspberry Blush. A supersaturated starlet of a shade, this coral-tinged pigment is just the statement we need lớn make our homes a haven of happy. “Never a backdrop, Raspberry Blush is the definition of charismatic color,” says Andrea Magno, the paint company’s director of color marketing & development. “This unapologetic shade of red-orange had us thinking: bold, bolder, boldest.”


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Benjamin Moore’s 2023 màu sắc of the Year, Raspberry Blush.

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Courtesy Benjamin Moore

The paint maker feted the hue du année Wednesday in an immersive red-orange Studio 525 at the foot of the High Line onManhattan’s West Side, with cosmic fluorescent pendants and a colorfully dressed on-screen dancer. (It felt lượt thích a Katy Perry concert.) “For 2023, we are ready to step outside of our màu sắc comfort zone,” shouted Magno to a crowd with glasses raised.

Benjamin Moore’s designated màu sắc of the Year—known in the biz as the COTY—not only sets the stage for màu sắc trends across the kiến thiết world but has also proven lớn align with the current cultural climate: 2022’sOctober Mist was the subtly shaded neutral we needed in a tumultuous political atmosphere; 2021’sAegean Teal was an equally soothing mid-tone that offered softened elegance to lớn complement our changing trang chủ setups. This year, however, the color experts’decision to lớn opt for an electric shade hit a different kind of chord, one that’s particularly on par with our collective restlessness. In fact, on the heels of Sherwin-Williams’s announcement of its own 2023 COTY, the beigey-pinkRedend Point, it seems thatpink is having a moment—and we’re here for it.


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Benjamin Moore’s Raspberry Blush is the statement màu sắc we’ve been waiting for.

Courtesy Benjamin Moore

For those looking lớn dip their toes in the proverbial water with this tart hue, Magno recommends adding a pop of màu sắc to your powder room or bedroom—even your favorite accent chair or side table. "The result is really fun và modern while bringing that dose of màu sắc to a room in an approachable way," Magno adds.A bolder update could involve a painted arch or accent wall in Raspberry Blush, which would pair suitably with its lighter sister hue,Etiquette. And for the truly undaunted, Magno recommends dousing your dining room in theflamboyant hue, so you’ll never serve up a meal lớn a bland backdrop.

“This unapologetic shade of red-orange had us thinking: bold, bolder, boldest.”

Raspberry Blush leads the way for the rest of Benjamin Moore’s 2023 palette, which includes a range of saturated tones varying from a deep xanh to a sultry green, lớn more rich chocolate and cinnamonhues. For Magno, all of these nội dung one unifying commonality: “They’re all happy. Và we all need a bit of that right now.”


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It is anticipated thatDigital Lavenderwill be the màu sắc of the year 2023, as confirmed byWGSNand Coloro in collaboration. While 2022 introduced us khổng lồ a brand new color, Very Peri, a joyous periwinkle blue, the happiest and warmest decided by Pantone, Digital lavender is very closetoVery Periwhich will be very popular in the coming months.

Since both hues have more to vì with the feeling of isolation and merging lines between the digital và physical world, let’s take a look at how Digital lavender is going to contribute as the color ofthe year 2023.

Color forecasters predicted Digital Lavender to lớn be the color that will take over the Fashion Industry, a lot of glimpses at thefashion weeksin New York, London, và Milan are living proof.

With visions of beautifully dusty hues và Southern French allure, the introduction of Digital lavender by WGSN and Coloro is anticipated lớn be the contemporary shade that is set to lớn make waves in the fashion and interior world.

IntroducingDigital Lavender color of the Year 2023

Something that already has an online presence with Very Peri, a closer hue chosen for 2022, subtle lavender tones will lead the màu sắc charts as customers are now looking for more subtle and pastel tones that help them find solace và peace.


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This purple will be important forconsumer electronics, digitized wellness, mood-boosting lighting, and home goods. Its sensory quality makes it perfect for self-care rituals, therapeutic practices, và wellness products.


Digital oải hương 2023: Key Inspirations

Inspired by art & design, WGSN and Coloro took inspiration from Argentinian designer Andrés Reisinger who had created a series of virtual furniture pieces, Puma and Living Color’s sustainability campaign Design to Fade, Mercedes-Benz’s ‘living creature’vehicle the ‘VISION AVTR’ and the danh mục goes on.

The spiritual references go back to lớn rooting from Crown Chakra which is purple, as the hue is a color signification of spirituality and with the pandemic coming to lớn an end, people are looking forward to lớn more spiritual inspirations.

These colors are inspired by WGSN, Coloro, and various Spring Summer Fashion Weeks noting the highlights. This signifies stability, serenity, và digital escapism, things we are all looking for.

Lavenderis gender-inclusive, while the soft & subtle tints bring the feminine & self-care version of it, being closer khổng lồ the hues of blue makes it edgier simultaneously.

Digital Lavender: Significance and Key points

These are a few points lớn pick fromDigital Lavenderas 2023’s colors:

1. It is a neutral tone that will be readily accepted by all generations, and celebrated by ren Z.

2. The additional colors in collaboration with WGSN XColoro include, Spring và Autumn màu sắc combinations.

3. Covid-19 has reshaped the way we see colors, trends, and the industry, we’re now more digitalized and looking for harmonious escapes, Very Peri for 2022 & Digital oải hương for 2023, follows a similar story.

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“Our S/S 23 palette reflects a more hopeful và optimistic view of the future,” adds Jenny Clark, Head of color at WGSN. “We anticipate challenges ahead, but we’re hopeful that our consumers would engage with these colorspositively.”

Check Out theTop Key color Trends 2023 for Design & Forecasting, exploring tints and hues that celebrate spring with the essence of a new era and digitalization.

Why is Digital oải hương Becoming an on-trend Color?

A wider view of the màu sắc will represent many emerging moods of a human being, bringing the best ofconveying a sense of calmness & cheerfulness that soothes our mind, which is something we’re all looking forward to.


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With customers finding their zen mode in the virtual spaces, Digital oải hương invitesus to lớn a frequent virtual era that we’re totally setting our eyes on.

The soaring social truyền thông media with a diversified blend of physical và digital, oải hương will soon will the Pantone màu sắc of the year at its best with a perfect harmony of cheerfulness & calmness.


Both creative professionals và customers enjoy using Digital Lavender. In this way, the cheery yet also calming, almost healing shade blends in with the now popular earth tones and natural yellows, which producean impact that is both calming và bright & friendly.

People want a solid, uplifting environment, especially in their private living areas, especially in light of recent events.

This explains why the color “Digital Lavender” is becoming more and more well-liked.

How does Digital oải hương Affect Mood?

According lớn research, viewing digital lavender induces sensations of tranquility & peace. Deep violet has a lavish, creative appearance.

Pale lilacconveys gentleness & serenity. The corresponding wavelengths of the various tints cause these sensations of color.

Longer wavelength colors, lượt thích red, have an energizing và invigorating effect on our mood.

Red & other colors with longer wavelengths have an energizing và stimulating effect on our emotions. On the other side, cool colors with short wavelengths look more harmonious, such as blue or turquoise.

Thus, it comes as no surprise that digital lavender has becomepopular. This is from the perspective of color psychology.

What is the Coloro Code for Digital Lavender?

Everybody who frequently works from home or spends a lot of time there wants peaceful surroundings.

Lilac wall paint, light wood furniture, and a rug with a delicate design may all be seen in acontemporary space in 2023. A cozy atmosphere is produced in the trang chủ by combining colorful and soft colors.

Why is It Called Digital Lavender?


According to lớn Joanne Thomas, head of content at Coloro, it “signifies that stability, tranquility,and digital escapism that so many of us have incorporated into our recuperative rituals to lớn both safeguard & promote our mental health in trying times.” We strangely can see that which is the chip core reason why it’s named Digital Lavender.

What is the Key màu sắc for Spring Summer 2023?

These are the tops colors for Spring and Summer 2023.

Digital lavender Photo References